Everyone knows that search engine optimization is
the game to play these days. After all, it seems as though it's the only thing
that everyone talks about anymore. But how do you go about properly optimizing
your website? Do you really need to spend a bundle of money for special tools
and consultants? The answer is no - as long as you have a little bit of time
and willingness to learn. In this article, we'll take a look at some simple
steps you can take that have been proven to greatly improve the ranking of
websites within Web Development Solution.
But first, I'll define search engine optimization, according to Dictionary.com,
so that we start on the same page: [search engine optimization is] the process
of choosing targeted keywords and keyword phrases related to a Web site so the
site will rank high when those terms are part of a Web search; abbr. SEO. A
good basic definition - you will see in a moment, however, those local seo
service providers
above
and beyond mere keywords.
We'll start
at the very basis - your website's structure. This pertains to the way your
site is put together, and every other aspect of Web Development Solution builds
upon this.
I'll start with the basic website/web page elements
you do not want to have, and I'll also explain why:
Re-directs refer to pages that are blank and just
point to another page. Many search engines run into trouble when they try to
add re-direct pages to their databases, so this is something you want to stay
away from. Many re-direct pages are not indexed, and if you are using a
re-direct for your homepage, there goes any chance you may have had of any part
of your website landing in search results.
Frames consist of essentially two separate web pages
being displayed as one. Frames are usually used so that, for instance Web Development Solution,
a constant navigation menu can be displayed in a panel on the left side of the
screen, while the rest of the screen changes each time a link in the navigation
panel are clicked. This can make a website look snazzy, but search engines just
can't process frames, and you'll end up with the same problems as if you tried
to use re-directs. It is best to stay away from frames.
Image maps are images that have had separate links
added to them. To illustrate, suppose you have created an image with three
areas of text on it: 'Home' 'Help' and 'Links'. By "mapping" that
image, you can create three separate links around each area of text, without
having to break the image into three smaller images.